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Ludacris has reunited with his old DTP crew for a hilarious new commercial ahead of the Super Bowl.
Earlier this week, Frank's Red Hot Sauce debuted a fresh ad for its new Sweet Chili flavor. Ludacris stars in the commercial alongside his Disturbing Tha Peace artists Chingy, Shawnna, I-20, and DJ Infamous. In the ad, Ludacris and Chingy talk about including the G.O.A.T. of all hot sauces anytime they're "cooking up a spread." After Chingy points out an actual goat, Luda clarifies that Frank's Red Hot is the greatest of all time to the tune of his 2004 hit "Number One Spot."
After the commercial aired, Ludacris shared some more footage from the shoot. In one clip he shared on Wednesday, February 4, the DTP crew took turns clowning on each member, from Shawnna's constant tardiness to I-20's alleged high-pitch voice.
"ALWAYS LOVE Workin Wit My DTP Family! Umm I think 🤔😂," Luda wrote in his caption.
Ludacris, his manager Chaka Zulu, and Chaka Zulu's brother Jeff Dixon founded Disturbing Tha Peace in 1998. The Atlanta native released his debut album Back For The First Time through the label and Def Jam South, which launched Ludacris' music career. Shawnna was the first lady to sign with the label following the success of Luda's "What Your Fantasy." From there, the label grew to include other artists like Chingy, I-20, Bobby V, Tity Boi a.k.a. 2 Chainz and more.
It's been over a decade since the label delivered Ludacris' previous album Ludaversal. Within the past year, Ludacris has teased his return to music by dropping singles like "44 Bars" and appearing on Jermaine Dupri's Magic City album. Could he and DTP be planning a musical reunion? We'll see, but for now, catch the crew's new commercial above.