Rihanna is reportedly launching a luxury fashion brand with Louis Vuitton. According to WWD, Bad Girl Riri is in talks with LVMH Louis VuittonMoet Hennessy to launch a luxury fashion brand under her name. Reportedly, LVMH has already handpicked insiders from Celine and Louis Vuitton to work with Rihanna. This would mark the first fashion brand that CEO Bernard Arnault has launched from scratch since Christian Lacroix in 1987. In 2016, the Rihanna launched her first foray into fashion with a contemporary clothing line backed by sportswear brand Puma, called Fenty x Puma.
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