- Sean Combs, a.k.a. Diddy, has filed a lawsuit against British multinational alcoholic beverage company Diaego.
- The two partnered on several of Combs Wines and Spirits businesses, including Ciroc and tequila brand DeLeon. The company also owns the likes of Casamigos, Guinness, and Smirnoff.
- The lawsuit reportedly states Diaego has been “unwilling to treat its Black partners equally – even when explicitly required by contract to do so" and has been putting his ventures on the back burner because they are "Black brands." It also says that the company's claims that they are leaders in diversity and inclusion are "a lie."
- In the filings, the Combs camp states that it will seek billions of dollars in damages because of Diaego's "neglect and breaches" in a separate lawsuit.
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