Instagram is preparing to launch a new feature which could allow videos of up to an hour in length.
The social network has reportedly had recent rounds of conversations with content creators and publishers about making long-form video for the platform when the new feature launches. Rumor has it that the focus will be on vertical video—similar to Instagram Stories content. WSJ’s sources stress that the plans are “tentative and subject to change,” however.
Some industry experts point out that the move would be a logical next step for Facebook to compete with YouTube for lucrative video-based ad dollars. It could also be their way of attempting to even the score after YouTube passed Facebook as the most popular social network among American teens.
The plans to explore long-form video content are a continuation of CEO Mark Zuckerberg‘s mission to go all-in on video. In 2016, he told BuzzFeed News, “We’re entering this new golden age of video. I wouldn’t be surprised if you fast-forward five years and