Rihanna called on companies to stop using "token" transgender women as a "marketing tool," during an alleged private message to a fan this week. Twitter user @lbertootero spoke to Rihanna via Twitter DMs and told her âFenty Beauty campaign is awesome, next time you record something you should invite a trans girl to the group.â "I don't think it's fair that a trans woman, or man, be used as a convenient marketing tool," she said."Too often I see companies doing this to trans and black women alike. "There's always just that one spot in the campaign for the token 'we look mad diverse' girl/guy! It's sad!"