When it comes to marketing, you have to be careful in telling your consumer things about your product if it isn't true. Rihanna recently had an issue with that with her Savage x Fenty brand. Rihanna's Savage X Fenty will pay $1.2 million to settle a consumer protection lawsuit for allegedly misleading consumers about its renewal practices and pricing, according to ABC News. The penalties are part of a consumer protection lawsuit settlement with four California counties. Santa Clara and Santa Cruz joined San Diego and Los Angeles counties in filing the lawsuit against Lavender Lingerie LLC, doing business as Savage X Fenty, for failing to properly disclose automatic charges to members of the company's VIP memberships. Along with that lawsuit, it alleged Savage X Fenty's website didn't ask for consent for the automatically renewing charges, improperly advertised the ability to use store credit and misled customers about the company's products. Ouch! The good news is the company cooperated with the investigation and will also pay up with $1 million in civil penalties as part of the settlement, $50,000 in investigative costs and $150,000 restitution, which will be paid to past or present California VIP members who were improperly enrolled in a VIP membership or those who canceled their membership and did not receive a refund.
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