John Boyega Steps Down As Brand Ambassador with Cologne Company


Star Wars actor and star John Boyega isn't that happy right now. He created a concept and film to launch a campaign for the cologne brand, Jo Malone. However, he felt some type of way because his concept was used, but not his face, for a Chinese ad. He says they used his exact concept, which, won an award, the Fragrance Foundation Virtual awards 2020 for Best Media Campaign, without his consent or approval. John says he knows brands will use a variety of brand ambassadors but he said he can't condone what they did with his concept, that was his personal story. He tweeted that he has stepped down as brand ambassador. Check out the ads below.

John Boyega (Getty)

John Boyega (Getty)

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