It's so good to see our black athletes and entertainers get involved and basically invest their money with other things. LeBron James of course has a few businesses and now Drake is jumping in with one of them. Drake will be helping the LeBron promote his digital initiative in Canada, call Uninterrupted. According to the Hollywood Reporter, Uninterrupted was launched in 2015 and is an athlete empowerment media brand that affords players the opportunity to curate original content and provide it directly to their fans. And now, teaming with Drake, LeBron is launching his Uninterrupted internationally. Drake even said, "Uninterrupted has been an incredible platform for athletes to tell their stories and connect with fans." The goal of the digital sports program is to allow celebrity athletes to remain relevant and resonate with their fans outside of competition. So kudos to their business relationship.
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