When you think of Beats, you can't help but think of Dr. Dre and his business partner and long time friend, Jimmy Iovine. These two have invested a lot into the brand. However, the two are now heading to court over the brand. Billboard reports entrepreneur Steven Lamar alleges he has been screwed out of more than $100 million in unpaid royalties. Lamar is suing Dr. Dre and Iovine and Beats Electronics claiming he was the one who brought the idea to of having celebrities endorse the headphones. Dr. Dre and Iovine actually sued Lamar for breach on contract and Lamar settled by forgoing his rights and opted to get 4% royalty for every headphone sold. So since the Beats has a different model, a judge has to decide whether Lamar gets royalties for the extension of Beats items after the first model.
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