Years ago, Alicia Keys basically let it go. She started going make-up free and showcases her natural face. Alicia has hosted shows, appeared in magazines and sat on talk shows rocking a fresh face. So what's her secret to great skin? Well, she is about to share that because she has teamed with E.L.F. cosmetics for a skincare line. Even though E.L.F. may be known as a cosmetics brand, Alicia's role will be a lifestyle beauty brand and the products will be cruelty-free products. While that sounds exciting, there are a few well-known makeup artists who were tight about Alicia coming out with her line. Makeup artist James Charles shared he didn't think people who don't wear makeup shouldn't come out with makeup brands. Then social media came on the attack which led him to apologize and deleted his comment because he said he realized it wasn't makeup, instead a skincare line, according to The Jasmine Brand. Social media will have you gathering your thoughts quickly!