THE ROOTS: YouTube Takeover

TeeRoy's 2 Cents:

  • A lot of artists might take this as a chance to slack off and take a break. 
  • Now this is how you seize an opportunity. 
  • The Roots might be the hardest-working group in showbiz. 
  • They're churning out new content at a record pace. 
  • More and more artists and brands are going to try and follow their lead. 

The Roots are online and fully connected.

The Philly hip-hop outfit andTonight Show house band is flooding the market with content this week. The group posted a special calendar to its social media pages, listing a number of shows and events planned through Friday. 

The Roots' YouTube takeover is already in progress. Scheduled entertainment includesGuitar Stories with Captain Kirk and Behind the Keys withJames Poyser -- both featuring A-list guests -- as well as Streams of Thought with Black Thought, theQuestlove Supreme Podcast, and DJ Questlove Presents.


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