New research from Bankrate has found that Millennials between the ages of 24 and 39 are most likely to go all out on Valentine’s Day, compared to other generations. Seems Millennials are expected to spend $208, on average, for Valentine’s Day. Gen X will spend around $160 and Boomers will only shell out about $100.
“Millennials are likely to be in newer relationships and may feel the need to impress their partner,” said Bankrate analyst Sarah Foster. “Social media also has a prominent presence in this age group's life, meaning they could feel pressure to keep up with the latest fads or impress their following.” (Fox Business)