- Usher and L.A. Reid have finally reconnected after their fallout that occurred over two decades ago from the Confessions album.
- Now, L.A. Reid and Usher have launched a new record label, which Usher will serve as the first artist on.
- Usher said about Reid, "His system is what created that expectation for me as a young artist. So now, damn near 25, or some odd years later, we feel inspired to go out and create more artists."
- He continued, "For some reason, hip-hop has always been aspirational, period, because of its defiance and going against the grain. It feels disruptive. And R&B? It might not always feel that way. So I’m working on that part."