- Diddy has been really active lately, investing in various new products and companies, and now Diddy has entered the Cannabis business.
- Diddy purchased a few weed companies in 3 states worth a total of $180 million, making him the largest black-owned cannabis company in the world.
- He said, "My mission has always been to create opportunities for Black entrepreneurs in industries where we’ve traditionally been denied access, and this acquisition provides the immediate scale and impact needed to create a more equitable future in cannabis."
- He continued, "Owning the entire process—from growing and manufacturing to marketing, retail, and wholesale distribution—is a historic win for the culture that will allow us to empower diverse leaders throughout the ecosystem and be bold advocates for inclusion."