Kanye West’s Yeezy Jacket Is a Huge Hit for Gap

• Back in June 2020, Kanye signed a 10 year partnership with Gap.
• It looks like it is already paying off.
• He has sold out of two jackets already. The jackets were priced at $200.
• The jackets will begin shipping this Fall.
• Preorders have started in North America, Tokyo and Europe.
• 75% of those that purchased the jacket were new to Gap.
• The Gap's other brand, Athleta has seen an increase of 27%. 
• Athleta recently snagged Simone Biles.
• The Gap brand is up 30% year to year.