According to Forbes magazine, Rihanna’s lingerie brand Savage x Fenty is worth at least $1 billion. She owns approximately one-third. The entire women’s underwear market in the United States is $13 billion. Rihanna has cornered nearly eight-percent of that sector. Sales doubled last year. At that pace, Savage x Fenty will be the lingerie market leader. It's safe to say that Rihanna's Savage X Fenty lingerie line is a success. Her company has just received a 1 billion valuation in lingerie equity. To give you an idea of how her business has grown, Ri-Ri's brand grew more than 200% last year and also saw VIP membership rise 150%. Her Savage X Fenty brand has raised $185 million to date and with their new partnership with LVMH, the number will only get higher. Her next business focus is dominating the women’s active wear. Savage X Fenty would directly compete with Lululemon and Athleta. (Forbes)
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