Viola David was just named the new face of L'Oréal Paris. As the face of the popular brand. She is set to appear in ad campaigns for L’Oréal’s Age Perfect, with TV, print, and digital ads debuting later this month. "We are thrilled to welcome Viola as a member of our family. Viola's tenacity, authenticity and bold spirit resonate with and inspire so many people,” said Delphine Viguier-Hovasse, Global Brand President of L'Oréal Paris, in a statement. “She challenges the status quo in all aspects of life and her drive to succeed has proven itself time after time – she leads by example and is the perfect conduit to elevate our core message, 'Because I'm Worth It.'"