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On Sunday, A$AP Rocky was in Manhattan to announce the release of his experimental instrumental album, "Beauty And The Beast: Slowed Down Sessions (Chapter 1)", as well as the first single from the project. Rocky decided to use a guerilla marketing technique and had a flash mob of people dressed in A$AP Bari's new clothing line flood the intersection of Lafayette and Broadway in SoHo. After music started blasting from a truck, Rocky popped out of the sunroof and chaos ensued. Police responded and ended up arresting 15 people. A Ferrari was also damaged in the scuffle. People were seen running on top of cars as well.